1. Keep things straightforward
Visitors are confused by too many things. Simple navigation, a clear message, and a clean layout are sufficient.

2. A clear headline is important.
People should know in three seconds:

What you do and for whom

Why should I pick you?

They depart if unclear.

3. Make buttons visible
“Contact,” “Get Quote,” and “Buy Now” are all clearly marked, simple to click, and not tucked away.

4. Priority is given to mobile design
The majority of visitors do so via phone. Conversion rates quickly decline if your website appears disorganized on mobile devices.

5. Money = speed
People leave a slow site. Keep it light, avoid heavy content, and compress your images.

6. Establish credibility
Include reviews, accurate information, a “about” section, and perhaps a picture or anecdote. When people trust, they change.

7. Don’t offer too many options.
Too many choices can be confusing. Lead the visitor to the primary activity.

8. Human-friendly, understandable content
Avoid coming across as too corporate or robotic. Simpler words have a stronger connection.