1. Start with a clear goal
Traffic? Leads? Sales? Don’t run ads without knowing why.

2. Use Search Ads first
They show when people are already searching. Easier for beginners.

3. Choose specific keywords
Avoid broad terms. More specific = better quality clicks.

4. Write clear ads
Say what you offer + why you’re different + clear call to action. No need to be dramatic.

5. Add negative keywords
Block unwanted searches like “jobs” or “free” if not relevant. Saves money.

6. Small budget, test first
Don’t spend big on day one. Learn from data, then scale.

7. Landing page matters
If your page is slow or confusing, ads won’t convert.